Brands With Purpose Series

Hosted by We First CEO and New York Times bestselling author, Simon Mainwaring, this 5-part virtual series
explores “how” organizations and leaders are transforming and delivering purpose-driven brands 

Join us on April 28th: Episode #4

Planet Pioneers: Leveraging Sustainability to Scale Impact and Drive Growth

These champions of the planet are driving growth through sustainability commitments that are forcing their industries and business-at-large to wake up and compete for mindshare and market share through greater impact. Our special guests include Drieke Leenknegt, Vice President, Global Marketing, at Timberland, a company making bold commitments to build the next generation of ‘adventurous doers’ for our planet, stronger and resilient communities, and a net positive future. Sophie Bambuck, CMO of Everlane, a company that radically disrupted the apparel industry a decade ago and is now reimagining its brand and impact through a renewed commitment to radical transparency, inclusive culture and collaborative storytelling. Together with Andrei Cherny, CEO of Aspiration, who is reimagining and reengineering the financial services industry as a platform for all stakeholders to better serve customers, communities and the planet. Join us to learn from these transformative leaders at the vanguard of companies building a regenerative and abundant future.

More about our guest panelists:

Drieke Leenknegt: VP, Global Marketing at Timberland. As Vice President of Global Marketing for Timberland, Drieke leads Timberland’s global brand marketing to elevate the brand’s creative vision, drive consumer engagement and experience, and fuel healthy, long-term growth.  As a member of Timberland’s Global Leadership Team, she plays a critical role in driving the brand’s efforts to be hyper-digital, retail-centric and consumer-minded across channels. Drieke has a passion for people and community, progressive thinking in fashion and sustainability, and a deep understanding of the connectivity of cultures and her digital acumen engages consumers in meaningful and impactful ways.

Sophie Bambuck: CMO at Everlane. Sophie joined Everlane in February 2021 as the brand’s first CMO. Her first year is focused on accelerating Everlane’s mission to create change for good in the fashion industry and increasing the brand reach while keeping purpose and transparency at the forefront. She is passionate about shaping brand strategy, youth culture, and digital experiences. Prior to Everlane, Sophie spent thirteen years at Nike in various roles, including CMO of Converse and Global VP of Brand Marketing for Nike Sportswear.

Andrei Cherny: CEO at Aspiration. As CEO of Aspiration, a financial partner that puts its customers, their conscience, and the planet first, Aspiration offers top-rated, sustainable, socially-conscious, fossil fuel-free banking and investing accounts.  It trusts its customers to ‘Pay What Is Fair’ and gives ten percent of its profits to charity.  He has partnered with Eden Reforestation Projects for a new initiative called ‘Plant for Change’ where Aspiration is committed to planting one tree for each round-up.  He has been an advisor to Fortune 100 companies including some of America’s largest financial institutions, a senior fellow at Harvard’s John F. Kennedy School of Government and at the Center for American Progress, a Navy reserve officer, author, a former White House aide, and a financial fraud prosecutor.

Recap of Previous Episodes:

Episode #1: Global Disruptors

Brands With Purpose launched its series with Global Disruptors who were transforming themselves to advance their whole industries. We heard from Virginie Helias, the Chief Sustainability Officer of P&G, who shared how the enterprise and its brand portfolio are leading a global sustainability movement that is both a force for good and a force for growth; Bob Lord, the SVP Developer Ecosystem at IBM, who has spearheaded the tech giant’s collaboration with developers worldwide to accelerate and scale innovative responses to Covid-19 and the climate crisis; and David Wagner, Executive VP Global Strategy, VF Corporation, whose global brand portfolio – from Timberland to The North Face to Vans – has tackled issues such as the burning of the Amazon and hate speech on Facebook. Each one serving as a powerful example of how transforming yourself and driving positive impact also builds business growth and brand relevance.

Episode #2: The Next Generation of Purpose Leaders

A better tomorrow requires new leaders with bold ideas. That’s why Episode 2 of ‘Brands With A Purpose’ focused on ‘Next Generation Leaders.’ We heard from Stacey Boyd, CEO at Olivela, who is reinventing the luxury goods space to support girls education and break the cycle of poverty; from Dan Lechinger, SVP at Dave’s Killer Bread, who shared how giving people a second chance in life after being incarcerated has built their business, brand and impact; and from Geryn Evans, CEO and founder of Project Blu, who revealed how they are reengineering pet products to repurpose harmful plastic and make the whole category more sustainable. Together they revealed how today’s most pressing social and environmental challenges are in fact opportunities in disguise that can drive business growth and better our future.

Episode #3: Partners for Purpose: Brands Shaping the Future of Collaborative Leadership

We can only meet the social and environmental challenges we face with equal force by working together. That’s why in Episode 3 of ‘Brands with Purpose’ we heard from our ‘Partners for Purpose’ like Doug Palladini, Global Brand President at Vans, whose ongoing partnership with its “Mom and Pop” stores during the pandemic and their ongoing commitment to the Black Lives Matter movement have fostered deep and authentic collaborations and loyalty among influencers, athletes and artists. We heard from Katrine Kirk Muff, Vice President of Corporate Responsibility at LEGO that employs a variety of innovative partnerships to reengineer its global supply chain all while inspiring kids of all ages to embrace STEM learning and find joy in the power of play. And Mick Ebeling, Founder and CEO of Not Impossible Labs, who shared their truly transformative collaborations to solve humanity’s toughest challenges from ending food insecurity, to empowering the paralyzed, to providing prosthetics for child victims of war. Together they revealed how you can forge unlikely and innovative partnerships to solve today’s most pressing issues.

Simon-Mainwaring-headshot

Moderated by

Simon Mainwaring

CEO of We First

we-first-logo

Ticket Pricing & Information


Full Series Packages (Episodes 1-5)

Non- Members $50 ($100 value)

Episode 4: Planet Pioneers:
Leveraging Sustainability to Scale Impact and Drive Growth

General Public $20

HBSAB Members: Each Episode is complimentary

Drieke-Leenknegt-Headshot
Sophie-Bambuck-Headshot
Andrei-Cherny-Headshot

VP, Global Marketing
(Bio)

Timberland-logo

Chief Marketing Officer
(Bio)

Everlane-Logo

Episode #4

April 28, 2021

5:00PM-6:30PM

Planet Pioneers-
Leveraging Sustainability to Scale Impact and Drive Growth

These champions of the planet are driving growth through sustainability commitments that are forcing their industries and business-at-large to wake up and compete for mindshare and market share through greater impact.

Our special guests include Drieke Leenknegt, Vice President, Global Marketing, at Timberland, a company making bold commitments to build the next generation of ‘adventurous doers’ for our planet, stronger and resilient communities, and a net positive future.

Sophie Bambuck, CMO of Everlane, a company that radically disrupted the apparel industry a decade ago and is now reimagining its brand and impact through a renewed commitment to radical transparency, inclusive culture and collaborative storytelling.

Together with Andrei Cherny, CEO of Aspiration, who is reimagining and reengineering the financial services industry as a platform for all stakeholders to better serve customers, communities and the planet. Join us to learn from these transformative leaders at the vanguard of companies building a regenerative and abundant future.

Ticket Pricing & Information

  • HBS Association of Boston Member:  Complimentary
  • Non-Members: $20

Episode #3

March 16, 2021

Partners For Purpose-
Brands Shaping the Future of Collaborative Leadership

We can only meet the social and environmental challenges we face with equal force by working together. Our panelists revealed how they forged unlikely and innovative partnerships to solve today’s most pressing issues.

Doug-Palladini
Katherine-Kirk-Muff
Mick-Ebeling-headshot

Global Brand President
(Bio)

vans-logo

VP, Head of Social Responsibility
(Bio)

lego-logo

Founder & CEO
(Bio)

not-impossible-labs-logo

Episode #2 – Highlights

December 10, 2020

Next Generation Purpose Leaders-
Looking to Lead the Future

A better tomorrow requires new leaders with bold ideas for how business and capitalism should be practiced. In this session, we hear from leaders of tomorrow in terms of how they integrate purpose into business for the long term.
Dan-Letchinger
geryn-evans
Stacey-Boyd
Dave's-Killer-Bread_Logo

Dan Letchinger

Senior Vice President
Dave’s Killer Bread

Project-Blu_logo

Geryn Evans

Founder and CEO
Project Blu

olivela-logo

Stacey Boyd

Founder and CEO
Olivela

Episode #1 – Highlights

September 24, 2020

Global Disruptors
Leading Enterprises Disrupting Themselves and Their Industries

Systemic change requires the participation of the largest and most purposeful corporations. In this panel we’ll explore the ‘why’ and ‘how’ of transformation with some of the world’s leading brands.

Video Replay

  • Available to Registered Attendees of the event.
Virginie-Helias-P&G-Chief-Sustainability-Officer
Bob-Lord-IBM-SVP
David-Wagner
P&G_Logo

Virginie Helias

Chief Sustainability Officer and VP of Global Sustainability

ibm-logo

Bob Lord

SVP cognitive Applications, Blockchain and Ecosystem

vf-logo

David Wagner

Executive VP Global Strategy and Growth Platforms