Brands With Purpose Series

2020 - 2021



HBS Association of Boston and We First invite you to the launch of ‘Brands With Purpose’ series.

Hosted by We First CEO and New York Times bestselling author, Simon Mainwaring, this panel discussion features global executives from three of the largest and most impactful companies in the world.

In Episode #1, we heard from Virginie Helias, the Chief Sustainability Officer of P&G who shared how the enterprise and its brand portfolio are leading a global sustainability movement that is both a force for good and a force for growth. Bob Lord, the SVP Developer Ecosystem at IBM who has spearheaded the tech giant’s collaboration with developers worldwide to accelerate and scale innovative responses to Covid-19 and the climate crisis and David Wagner, Executive VP Global Strategy, VF Corporation whose global brand portfolio – from Timberland to The North Face to Vans – has tackled issues such as the burning of the Amazon and hate speech on Facebook. 

See a link to the replay of Episode #1 below to catch up
before Episode #2

Brand With Purpose Episode #2 will focus the next generation of purpose leaders and brands.  See below for details and registration.


Moderated by

Simon Mainwaring


CEO of We First


Dan Letchinger

Senior Vice President
Dave’s Killer Bread


Geryn Evans

Founder and CEO
Project Blu


Stacey Boyd

Founder and CEO

Episode #2

December 10, 2020

12:30PM-1:30PM ET

 Next Generation Purpose Leaders-
Looking to Lead the Future

A better tomorrow requires new leaders with bold ideas for how business and capitalism should be practiced. In this session, we hear from leaders of tomorrow in terms of how they integrate purpose into business for the long term.

Ticket Pricing & Information

  • HBS Association of Boston Member:  Complimentary
  • Non-Members: $20

Episode #1 – Highlights

September 24, 2020

Global Disruptors
Leading Enterprises Disrupting Themselves and Their Industries

Systemic change requires the participation of the largest and most purposeful corporations. In this panel we’ll explore the ‘why’ and ‘how’ of transformation with some of the world’s leading brands.

Video Replay

  • Available to Registered Attendees of the event.

Virginie Helias

Chief Sustainability Officer and VP of Global Sustainability


Bob Lord

SVP cognitive Applications, Blockchain and Ecosystem


David Wagner

Executive VP Global Strategy and Growth Platforms

Episode #3

Date TBD

Planet Pioneers: Leveraging Sustainability to Scale Impact and Drive Growth

These champions of the planet are driving growth through sustainability commitments that are forcing the rest of the industry to wake up and to compete for mindshare through greater impact.

Panelists TBD

Episode #4

Date TBD

Partners for Purpose: Brands Shaping the Future of Collaborative Leadership

We can only meet the challenges we face with equal force by working together. In this session we’ll speak to brands forging unlikely and innovative partnerships to solve for global issues at scale.

Panelists TBD